The coffee industry is changing rapidly, and Millennials and Generation Z have taken the lead in this change, transforming both local consumption and the drive to export Colombian coffee. Their preference for cold, customizable beverages not only inspires coffee brands to innovate, but also redefines the industry globally. At Colcafé, we explore how these new consumers are taking coffee to new markets and why their preferences are inspiring a refreshing twist in the sector.
The Trend: Cold Brew Coffee in all its presentations
Today’s consumers see cold brew coffee as a perfect option to enjoy at any time. From frappés and sweet drinks to the classic cold brew, cold coffee represents freshness and versatility, two qualities that appeal to this generation. And this local trend is also a growing force in coffee exports: cold beverages are attracting international attention and increasing the interest of other cultures in Colombian coffee. This new way of consuming coffee drives coffee brands to stay ahead of the curve and explore options that align with modern preferences.
Personalization: Coffee your own way
For Millennials and Generation Z, personalization is key. Each beverage represents a self-expression, and the ability to tailor it with syrups, alternative milks or toppings allows consumers to bring their creativity to a new cup of coffee. This approach has inspired coffee brands to develop adaptable and varied products, boosting consumption and strengthening the image of Colombian coffee abroad. By engaging in this trend, at Colcafé we continue to ensure that both clients and consumers find in our brands their products to enjoy coffee in the way they prefer.
Instagram-worthy: The impact of visuals on the coffee experience
For young people, a visually appealing beverage is critical. Layers of colors, creamy textures and vibrant hues make coffee a share-worthy experience on social media, promoting coffee brands in the digital environment. This visual aspect has a direct influence on coffee exports, given that international consumers also seek aesthetic experiences and innovative flavors. At Colcafé, presentation is as important to us as taste, because we know that an attractive image is often the first step for others to get to know and be interested in our coffee.
Colcafé: Innovating for a new generation of coffee lovers
With the mission of taking our coffee to all corners of the world, at Colcafé we offer a portfolio of products designed for local consumption as well as for coffee export. This ensures that each cold and customizable beverage also complies with the quality standards that characterize the best coffee brands. In each of our products, you will find the versatility that young people are looking for, allowing each consumer to become their own barista and enjoy an authentic and great tasting experience, in line with international trends.
Millennials and Gen Z have been redefining coffee as a creative, fresh and visually appealing ritual. For us at Colcafé, this change is a source of inspiration and an opportunity to innovate and live up to their expectations. Today more than ever, this iconic beverage is growing stronger both locally and globally, and if you are part of this new generation that enjoys cold and personalized coffee, we invite you to discover all the options that Colcafé has for you. Explore new ways to taste the flavor of this bean!
